This palette display was developed to increase visibility and support the sales of chocolate products at the point of sale during the Christmas season.
- Client: Mars Czech s.r.o.
- Materials: Cardboard
- Usage: In-store cardboard palette for product presentation at the point of sale
- Realization: 2022
Project Description
The M&M’s brand believes in the power of fun to create a world where everyone feels welcome. We translated this fun into our display, which features the iconic M&M’s characters in a festive Christmas design. “Green” is bringing a gift, while “Red” has started baking holiday treats.
Design and Practicality
Impact: This combination of seasonal storytelling and high-capacity storage makes it an ideal solution for high-traffic retail zones during the holidays.
Concept: The entire display is shaped like a large gift box, which helps create a festive atmosphere and instantly captures shoppers’ attention.
Accessibility: During the development process, we prioritized practicality. The palette was designed to ensure products are easily accessible from three sides, optimizing the shopping experience.
