We opted for this permanent display for several reasons. We wanted to deliver unconventional communication while developing an in-store visibility solution with a longer lifespan than a standard two-week promotional stand.
- Client: Pivovary STAROPRAMEN s. r. o.
- Materials: Metal, PVC
- Usage: In-store palette display for product presentation and communication of Ostravar Specials
- Realization: 2022
Project Description
Consumers are already familiar with Ostravar Specials such as Mustang, Černá Bára, and the popular “12” lager in their draught versions. This year, we also launched these products in cans, which are seeing a meteoric rise in popularity within the retail sector.
Brand Strategy and Functionality
The brand has long strived to maintain an unconventional image, appealing not only to its loyal customer base but also to a younger audience.
- Key Benefits: Our product campaigns primarily highlight the benefits of traditional beer maturation in open fermentation vats (spilka).
- 3D Solutions: When designing these 3D displays, we remain focused on functionality, clear communication, and reinforcing brand advantages.
The robust metal and PVC construction ensures a long-term retail presence that perfectly aligns with Ostravar’s bold and distinctive character.
