In 2021, Plzeňský Prazdroj introduced a major innovation from America to the Czech market – the refreshing hard seltzer, Viper.
- Client: Plzeňský Prazdroj a.s.
- Materials: Cardboard
- Usage: Retail in-store
- Realization: 2021
Project Description
“Discover a sea of pure taste and be enticed by a new drink on the horizon!” This is the core idea of the marketing communication, which also inspired the dominant ship element used for this shop-in-shop, featuring a striking 3D wave effect.
Design and Execution
To maximize engagement in the retail environment, we focused on high-quality thematic details:
Visual Impact: The dynamic construction ensures the brand is impossible to miss, effectively capturing the adventurous and refreshing spirit of the product.
Authenticity: The use of real rope, metal components, and a 3D sail design completes the overall effect of the POS material.
