Barilla Basilico sauce is an essential part of great pasta – so we created a highly realistic 3D model of this traditional pasta sauce.
- Client: Barilla
- Materials: Corrugated cardboard
- Usage: Part of the Barilla Shop-in-Shop (Modern and Traditional Trade)
- Realization: 2023
Project Description
Delicious tomatoes grown in sun-drenched Italian fields and aromatic basil: Barilla Basilico, prepared traditionally without added preservatives, is the most classic, fresh, and original sauce.
Objectives and Impact
This “tasty” mock-up was a central element of the Barilla Shop-in-Shop. The primary goals of the display were:
- Attention-Grabbing: To stand out on the retail floor through its large-scale 3D execution.
- Emotional Appeal: To evoke positive taste-related emotions in shoppers.
- Conversion: To ultimately drive product purchase at the point of sale.
By replicating the iconic glass jar with such high fidelity, the brand message of quality and authenticity was successfully communicated to the consumer.
