A cardboard Shop-in-Shop designed to evoke a summer mood and showcase a fruity, refreshing taste.
- Client: Plzeňský Prazdroj a.s.
- Materials: Corrugated cardboard, solid board, PET-GAG
- Usage: In-store display for the introduction of limited editions
- Realization: 2023
Project Description
The goal of this installation was to capture the essence of summer and present Birell’s refreshing fruit flavors in a way that is impossible to miss on the retail floor.
Visual Innovation and Features
Complete Immersion: A custom floor sticker is used to complete the scene, effectively communicating a “surge of summer refreshment” and guiding customers toward the product.
Eye-Catching Elements: Shoppers are drawn in by oversized 3D cans and a striking hologram positioned at the front of the Shop-in-Shop.
Creative Design: The high-capacity storage is elegantly integrated into the concept using shelves that evoke the look of a swimming pool.
