We succeeded in creating a palette display that transports customers directly into a world of pure nature right on the shop floor. The primary goal during development was to maintain and highlight the brand’s core communication line: “The Softness of Nature.”
- Client: Metsa Tissue Slovakia s.r.o.
- Materials: Corrugated cardboard
- Usage: In-store palette for product presentation at the point of sale, Slovak market
- Realization: 2023
Project Description
This project was not only about increasing brand visibility and supporting the sales of Tento toilet paper and paper towels, but also about emphasizing the brand’s commitment to softness and environmental responsibility.
Design with a Message
Accessibility and Practicality: Despite its creative design, functionality remained key. We engineered the palette to ensure that products are easily accessible from three sides, providing a seamless shopping experience.
Nature Concept: A significant part of the display evokes a forest setting, complemented by 3D tree models. The client chose to prioritize these visual elements over maximum stock capacity to emphasize that responsibly manufactured products contribute to a more sustainable world for future generations.
