For the launch of Radegast Rázná 10 on the Slovak market, we felt the need to develop something unique and bold—just like the beer itself—to present the product to our customers in the premium form it deserves.
- Client: Plzeňský Prazdroj a. s.
- Materials: Cardboard, Stone, Linen
- Usage: Presentation of Radegast Rázná 10 on the Slovak market
- Realization: 2024
Project Description
Radegast Rázná 10 is a product with a strong connection to nature, where stone is one of the core elemental symbols. This inspired the idea to create a cardboard “stone” imitation that serves as a carrier for product samples in both cans and glass bottles.
Craftsmanship and Experience
Material Synergy: The combination of high-quality cardboard, natural linen, and real stone underlines the brand’s rugged, masculine identity and emphasizes its premium positioning during the market entry.
Authentic Details: Inside the presenter, customers find an opener made of genuine stone. This tactile element invites the consumer to “conquer the bitter challenge” and enjoy the refreshing bitterness of Radegast Rázná 10.
