We succeeded in creating a display that transports customers directly into the world of cycling – connecting them with their favorite outdoor hobby right on the shop floor.
- Client: L – founders of loyalty
- Materials: Cardboard
- Usage: In-store display for product presentation at the point of sale
- Realization: 2024
Project Description
The primary goal during development was to capture the attention of shoppers, communicate the utility of SIGG cycling products, and showcase all 11 items within a single sales unit. We successfully increased brand visibility and boosted the sales of the SIGG cycling range.
Practicality and Customer Experience
When designing the display, we focused on maximum practicality for both the consumer and the retailer:
Seamless Purchase: With a clear overview of the range and sufficient stock levels, shoppers can easily select their desired item, place it in their basket, and proceed to a convenient checkout.
Accessibility: The stand was engineered so that products are easily accessible to consumers and simple for staff to restock.
Out-of-the-Box Presentation: It was crucial for customers to be able to view the products displayed without their packaging. This strategy minimizes damaged packaging caused by “curious” unboxing and significantly speeds up the purchasing decision.
