The Airwaves Shop-in-Shop brings an atmosphere of summer adventure and freshness to the retail space through its original “SURF TRIP” concept.
- Client: Mars Czech s.r.o.
- Materials: Cardboard, Honeycomb board, Kapa board, PVC
- Usage: In-store display to support and increase Brand Awareness
- Realization: 2025
Project Description
This eye-catching island display is designed not only to grab attention but also to provide customers with an interactive and experiential moment at the point of sale. The entire installation is styled as a surfing pier complete with a beach, palm trees, and authentic surfboards that serve as product carriers.
Design and Atmosphere
Impact: By transforming a standard retail zone into a themed “surf spot,” the display creates a memorable shopping experience that significantly boosts brand recall.
Visual Storytelling: The main gondola, shaped like a surf shack or beach kiosk, effectively presents various flavors of Airwaves gum.
Adventure Concept: Additional elements, such as the surfboard racks, reinforce the visual impression of adventure and freedom, perfectly aligning with the refreshing brand image.
