This advent calendar is specially designed for anglers focusing on predatory fish. Each window hides a surprise – total of 27 carefully selected soft lures, two premium hard baits (wobblers), and one secret item that will delight every enthusiast.
- Client: NÁSTRAHY s.r.o.
- Materials: Solid board
- Usage: Advent Calendar
- Realization: 2025
Project Description
The goal was to transform the traditional holiday countdown into an exciting experience for the fishing community. Beyond the lures, the calendar is fully equipped with essential terminal tackle, including hooks, jig heads, and various weights for soft baits.
Excitement and Gamification
To increase engagement and sales appeal, we incorporated a “Golden Ticket” element into the campaign:
Customer Value: The project successfully combines high-quality product curation with the thrill of a contest, making the wait for Christmas both fun and rewarding for every angler.
The Golden Ticket: Five lucky calendars contain a “Golden Ticket,” a voucher for prizes worth over 21,000 CZK.
