The illuminated BACARDI logo is an iconic promotional element designed for bars, outdoor terraces, and nightlife venues. Its goal is not only to strengthen the brand’s visual identity but also to create an atmosphere that aligns with Bacardi’s core values – freedom, energy, the rhythm of the night, and the Caribbean spirit.
- Client: Coca-Cola HBC Česko a Slovensko, s.r.o.
- Materials: Metal, Plastic, LED
- Usage: Exterior and interior branding (Wall-mounted, suspended, or freestanding)
- Realization: 2025
Project Description
The combination of metal, plastic, and LED technology guarantees high durability, long lifespan, and an impressive visual impact. The logo features the legendary Bacardi bat silhouette complemented by the brand name in its signature typography.
Technical Excellence and Versatility
Modular Design: Its construction allows for easy installation across various environments, from indoor bar walls to outdoor festival structures.
Weather Resistance: The unit is designed with a specific IP rating to withstand outdoor elements, making it a fully functional exterior brand carrier for terraces and events.
Superior Visibility: Thanks to integrated LED backlighting, the logo stands out both in broad daylight and during nighttime operations, ensuring the brand is always the center of attention.
