The Coca-Cola Christmas Truck has been an integral part of holiday brand activation in the Czech Republic and Slovakia for more than 20 years.
- Client: Coca-Cola HBC Česko a Slovensko, s.r.o.
- Materials: Cardboard, Honeycomb board
- Usage: In-store, Modern Trade (MT) and Traditional Trade (TT) markets in CZ & SK
- Realization: 2022
Project Description
The goal of this display was to bring the iconic connection and festive atmosphere of the Christmas Truck directly onto the sales floor, evoking the magic of Christmas for shoppers.
Execution and Detail
During the design phase, maximum emphasis was placed on creating a display that serves as a highly faithful replica of the actual Coca-Cola truck. By using a combination of cardboard and sturdy honeycomb board, we achieved a realistic 3D structure that stands out in the retail environment and creates a powerful emotional connection with the brand’s long-standing holiday tradition.
