The goal of this project was to create a bold and playful palette display for the Minecraft brand that immediately captures the attention of the target audience – children, teenagers, and parents – at the point of sale.
- Client: L – founders of loyalty Central Europe Kft.
- Materials: Cardboard
- Usage: In-store display to support and increase Brand Awareness
- Realization: 2025
Project Description
The display was designed not only to drive product sales but also to strengthen brand identification and the emotional connection associated with this globally popular gaming franchise.
From Digital to Physical
Impact: The vibrant, recognizable construction acts as a visual magnet in the store, making it a standout feature that resonates deeply with fans of the game.
Authentic Aesthetics: The design draws directly from Minecraft’s signature visual identity—featuring its famous blocky style, pixelated graphics, and iconic characters such as Steve, Creeper, and Alex.
Immersive Experience: By meticulously replicating these world-known elements, we successfully transported the “gaming world” directly into the retail environment.
