These displays were developed to increase visibility and support the sales of chocolate products at the point of sale during the Christmas season.
- Client: Mars Czech s.r.o.
- Materials: Cardboard
- Usage: In-store cardboard display for product presentation at the point of sale
- Realization: 2022
Project Description
The M&M’s brand believes in the power of fun to create a world where everyone feels welcome. We translated this sense of fun into our display, which features the iconic M&M’s characters in a festive Christmas design: “Green” is bringing a gift, while “Red” has started baking Christmas treats.
Design and Impact
Brand Identity: By using playful 3D elements and seasonal storytelling, the display reinforces the brand’s friendly image while effectively driving impulse purchases during the holiday peak.
Concept: The entire display is designed in the shape of a large gift box, which instantly evokes a festive Christmas atmosphere and captures the attention of shoppers.
