This cardboard display was a key part of the Pilsner Urquell image campaign, presenting the idea of the beer’s exceptional taste alongside the premium product itself, which stood out prominently on this unique unit.
- Client: Plzeňský Prazdroj Slovensko, a. s.
- Materials: Cardboard, Honeycomb board, Mirror, Acrylic plastic, Metal
- Usage: Modern and Traditional Trade in Slovakia – local placement
- Realization: 2025
Project Description
The main objective was to translate the premium experience of a draught beer into a retail environment. By featuring a striking presentation of iconic beer mugs, we successfully brought the “freshly tapped” feel directly to the store floor.
Innovation and Interaction
Premium Material Mix: The combination of cardboard with acrylic, metal, and mirrors reinforced the brand’s heritage and its positioning as a world-class premium lager.
Infinite Visuals: To maximize stopping power, we integrated an infinite LED light mirror, a high-tech element that creates a deep, mesmerizing 3D effect.
Consumer Engagement: The display served as a hub for a national consumer contest. A prominent QR code and a clear call-to-action encouraged shoppers to scan and participate, bridging the gap between physical retail and digital marketing.
