We chose this permanent display for several reasons. Our goal was to offer the customer an in-store visibility solution with a significantly longer lifespan than a standard two-week promotional stand.
- Client: Globus ČR
- Materials: Wood
- Usage: In-store permanent wooden construction to support trade visibility
- Realization: 2021
Project Description
The quality of the material allows us to maintain this display year-round. At the same time, we are fulfilling our vision of using more ecological solutions and paths—thanks to the durable pallet base, we don’t have to constantly replace and dispose of temporary stands.
Design and Versatility
Operational Flexibility: The branding is updated throughout the year according to current campaigns (e.g., Dove, Radox, Signal, Rexona, TRESemmé, or seasonal themes like Christmas).
Premium Look: The construction is highly attractive to consumers and, unlike cardboard, provides a luxury feel that differentiates the brand from competitors and makes it unmissable.
